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The Safia brand name comes the Arabic meaning for 'Purity'. We believe everybody should enjoy healthy and beautiful skin, every day, free from cosmetic chemicals, preservatives, alcohols, and parabens. As 60% of what you put on your skin will be Absorbed you should choose an organic and pure alternative.

Our philosophy for health and wellness goes beyond as our skin and hair care product and is an integral part our supply chain. We believe that "if you would not consider eating it, then do not put it on your skin or hair." As Such as we our our argan oil from co operatives which ensure a clean and pure oil and we guarantee its purity and quality, as mandated by its Ecocert certification and exportation testing.

Safia Pure - Because we believe that everybody deserves radiant skin and hair.


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